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Professional Development

  • 18 Feb 2016
  • 11:30 AM - 1:00 PM
  • PPA Events Center, 2105 Decatur Street, Denver, CO 80211

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Using Industry Research To Boost Sales 

Presented by: Bob McLean, PPAI  (1.5 CAS)

Did you know that 73% of consumers have received promotional products in the past 12 months? Or that Promotional Products produce a higher recall rate than print advertising when consumers were asked to name the advertiser? Do you know what products are most likely to be held onto by end users, which produce the most results and which end up being purchased again? Join us for this session and learn how to use PPAI’s vast research library to boost your sales.

Bob McLean, CPA, MBA will teach you how to use industry research to grow your business. Based on PPAI’s ADvocate program and findings from PPAI’s The Influence of Promotional Products on Consumer Behavior, you’ll learn how to harness the proven power of promotional products, in relation to other advertising media, gain knowledge about buying patterns and boost your sales volume. 



The Rocky Mountain Region Promotional Products Association is a 501(c)6 non-profit organization.

Phone: 1-800-819-1208

Email: info@rmrppa.org

Fax: 1-800-819-1208 

RMRPPA

P.O. Box 273477

Fort Collins, CO 80527


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