Managing the Millennial Market (1.5 MAS)
The marketplace is rapidly changing. Technology, social media and advanced branding methods are leading the way to new opportunities and insight. Learn the value of the new Millennial market and what it can do for the future of our business. Be able to analyze your current marketing strategies to see how they align to a new market. Learn some common best practices that you can implement now to better reach the younger consumer.
Speaker Bio: Seth Barnett is the Diversity Development Manager for Promotional Products Association International (PPAI). As an advocate for the industry's marketplace success, he develops new ways for businesses to meet the growing demand of a diverse workforce and a changing consumer market. Barnett spent his first three years in the industry as the association’s Government Relations Manager where he coordinated legislative and regulatory obligations for the industry. Barnett holds a bachelor of science degree in management, a master’s in public administration, and a master’s in law. Barnett is a lecturer and tutor for Texas Christian University and has been a guest lecturer at Boise State University, Johnson & Wales University, the Florida Institute of Technology, and the College of Western Idaho.
SPARK Event: After the education session, RMRPPA will host its first ever SPARK Event! SPARK is a new PPAI education and networking opportunity for young professionals working inside and outside the promotional products industry. We will leave our cars and walk over to a local spot (Briar Common Brewery + Eatery) to make some new connections over Happy Hour.
Schedule of Events:
P.O. Box 21302
Cheyenne, WY 82003